The Fortune Brands Advantage
Perpetual Growth Engine
The Fortune Brands Advantage
is our unifying operating model across all of our businesses. It fuels our exceptional, long-term performance. We invest in a common set of capabilities across the enterprise, driving both incremental growth and margin expansion to ensure we continually outperform any market condition.
The Fortune Brands Advantage is focused on three areas:
Partnering with our channel partners to drive optimal performance and best serve our consumers through actionable category insights.
Leveraging our robust, global supply chain to strategically drive scale efficiencies with cutting edge capabilities.
Simplifying workstreams to be even more efficient.
The Fortune Brands Advantage is dynamic, and will evolve over time as we learn new skills and embed others.
We have the scale and strong cash flow to invest in programs that support the Fortune Brands Advantage across our businesses. Additionally, we are growing our competencies in these areas every day, and accumulating a reservoir of experiences, insights, standard metrics, training resources and central support to share with key stakeholders across the organization. This means that, as we strengthen our competencies, each business will be able to take advantage of every opportunity available for revenue growth and margin improvement.
Our strengths in these areas can reliably unlock sustainable value and contribute to continued outperformance, no matter the market environment.
Our Opportunities Have Never Been Greater
- New core businesses
- Adjacent categories
- E-commerce
- Cross-branding
- China growth
- Connected products
- Digitization of water
- Outdoor living growth
- Home investment trends
- Generate and strategically deploy capital
- M&A and partnerships
Learn More
We are excited for how the Fortune Brands Advantage will enable us to continue to drive growth in a strong housing market for years to come. Read our latest investor presentation.